The first book to deal with the problems of communicating to a skeptical public, "Positioning" describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors.
It is fully updated and revised.
- Format: Hardback
- Pages: 246 pages, 50ill.
- Publisher: McGraw-Hill Education - Europe
- Publication Date: 01/12/2000
- Category: Sales & marketing management
- ISBN: 9780071359160