A complete introduction to doing business research, Business Research Methods is the ideal guide for students embarking on a research project.
Together with real students and supervisors, the authors draw on their own extensive experience to give readers tips for success and provide advice to help them avoid common mistakes.
Developed specifically with business and management students in mind, this bestselling textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice on carrying out their research.
In addition to a broad range of relevant case studies, the book features a substantial discussion of ethics, a chapter on internet research methods, and a strong emphasis on practical content such as planning a project and writing it up.
With a new chapter on the nature of business research that explains why an understanding of research methods is so important to the broader study of business and management, and a new chapter on sampling in qualitative research, Business Research Methods remains the book of choice to help you build a full understanding of the subject. Online Resource Centre For students: An interactive research guide, providing guidance and advice on every aspect of business research Video interviews with research students Questions for review Datasets from the text Self-marking multiple-choice questions for revision Annotated web links to useful articles, reviews, models and research guides A guide to using Excel in data analysis For lecturers: A lecturer's guide including lecture outlines, reading lists and teaching activities A suite of customisable PowerPoint slides Figures and tables from the text
- Format: Paperback
- Pages: 816 pages, illustrations
- Publisher: Oxford University Press
- Publication Date: 09/04/2015
- Category: Research methods: general
- ISBN: 9780199668649