The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success : Insanely Different Principles for Breakthrough Success, Hardback

The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success : Insanely Different Principles for Breakthrough Success Hardback

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In "The Innovation Secrets of Steve Jobs," bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today.

Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small.

The Seven Principles are: Principle One: Do What You Love, Principle Two: See Genius in Their Craziness, Principle Three: Sell Dreams, Not Products, Principle Four: Offer New, Principle Five: Say No to 1,000 Things, Principle Six: Master the Message, Principle Seven: Inspire Evangelists One More Thing ...Expect Excellence from Yourself and Others.

Watch Carmine Gallo talk about a 'Think Different' Approach to Innovation - Based on the Seven Guiding Principles of Apple CEO Steve Jobs.

The seven principles combine to form a framework that readers can employ to bring innovation and creativity to every part of their job and their lives!

Information

  • Format: Hardback
  • Pages: 256 pages, Illustrations
  • Publisher: McGraw-Hill Education - Europe
  • Publication Date:
  • Category: Business innovation
  • ISBN: 9780071748759

£19.99

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