The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success : Insanely Different Principles for Breakthrough Success Hardback
In "The Innovation Secrets of Steve Jobs," bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today.
Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small.
The Seven Principles are: Principle One: Do What You Love, Principle Two: See Genius in Their Craziness, Principle Three: Sell Dreams, Not Products, Principle Four: Offer New, Principle Five: Say No to 1,000 Things, Principle Six: Master the Message, Principle Seven: Inspire Evangelists One More Thing ...Expect Excellence from Yourself and Others.
Watch Carmine Gallo talk about a 'Think Different' Approach to Innovation - Based on the Seven Guiding Principles of Apple CEO Steve Jobs.
The seven principles combine to form a framework that readers can employ to bring innovation and creativity to every part of their job and their lives!
- Format: Hardback
- Pages: 256 pages, Illustrations
- Publisher: McGraw-Hill Education - Europe
- Publication Date: 01/10/2010
- Category: Business innovation
- ISBN: 9780071748759