Management and Creativity : From Creative Industries to Creative Management, Paperback

Management and Creativity : From Creative Industries to Creative Management Paperback

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Description

This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

Information

  • Format: Paperback
  • Pages: 216 pages, 10 illustrations
  • Publisher: John Wiley and Sons Ltd
  • Publication Date:
  • Category: Management & management techniques
  • ISBN: 9781405119962

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