Management and Creativity : From Creative Industries to Creative Management Paperback / softback
by Chris (University of Warwick) Bilton
Paperback / softback
- Information
Description
This book explores the relationship between the management of creativity and creative approaches to management. Challenges the stereotypical opposition between 'creatives' and 'suits'. Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. Draws on the practical experience of individuals working in the creative industries. Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:224 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:21/08/2006
- Category:
- ISBN:9781405119962
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:224 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:21/08/2006
- Category:
- ISBN:9781405119962