Predatory Thinking Paperback / softback
by Dave Trott
Paperback / softback
- Information
Description
'A brilliant advertising copywriter and a great team leader.
His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine.
Genius' - Sunday TimesLife is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business.
It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
Information
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In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:272 pages
- Publisher:Pan Macmillan
- Publication Date:06/11/2014
- Category:
- ISBN:9781447285342
Other Formats
- EPUB from £6.99
Information
-
In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:272 pages
- Publisher:Pan Macmillan
- Publication Date:06/11/2014
- Category:
- ISBN:9781447285342