Marketing Paperback / softback
by David (The Open University Business School) Mercer
Paperback / softback
- Information
Description
Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations.
Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative.
It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:576 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:19/12/1995
- Category:
- ISBN:9780631196389
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:576 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:19/12/1995
- Category:
- ISBN:9780631196389