Marketing, Paperback / softback Book

Marketing Paperback / softback

Paperback / softback

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Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations.

Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative.

It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.

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£42.99

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