50 Management Ideas You Really Need to Know Hardback
Part of the 50 Ideas You Really Need to Know Series series
The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp.
The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.
- Format: Hardback
- Pages: 208 pages, Illustrations
- Publisher: Quercus Publishing
- Publication Date: 03/04/2008
- Category: Management & management techniques
- ISBN: 9781847240095