Modern Marketing, Paperback

Modern Marketing Paperback

Part of the Frameworks Series series

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Description

The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions. *Takes an international perspective. *Sections included on EU regulations and media developments.

Information

  • Format: Paperback
  • Pages: 352 pages
  • Publisher: Pearson Education Limited
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780712108539

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