Electronic Commerce Paperback / softback
by Gary (California State University Monterey Bay) Schneider
Paperback / softback
- Information
Description
Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce.
Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry.
The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more.
In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.
Information
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:640 pages
- Publisher:Cengage Learning, Inc
- Publication Date:07/05/2014
- Category:
- ISBN:9781285425436
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:640 pages
- Publisher:Cengage Learning, Inc
- Publication Date:07/05/2014
- Category:
- ISBN:9781285425436