Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge, Paperback

Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge Paperback

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Description

Inside the Tornado teaches a startling lesson. As markets change, the very skills that youa ve just perfected become your biggest liabilities, and if you cana t put them aside to acquire new ones youa re in for tough times.

This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market--leading firms to illuminate every dimension of managing a market--focused business strategy.

All industries which rely on technology -- not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry -- must learn to thrive Inside the Tornado.

Information

  • Format: Paperback
  • Pages: 256 pages, illustrations
  • Publisher: John Wiley and Sons Ltd
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9781900961585

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