Must-Have : The Hidden Instincts Behind Everything We Buy, Paperback

Must-Have : The Hidden Instincts Behind Everything We Buy Paperback

Share

Description

Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world?

In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices.

Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.

Information

  • Format: Paperback
  • Pages: 384 pages
  • Publisher: Vintage Publishing
  • Publication Date:
  • Category: Advertising & society
  • ISBN: 9780099437925

£10.99

£9.00

Free delivery within the UK
Free
Standard Delivery
Within the UK

Also by Geoffrey Miller   |  View all

£12.99

£11.81

Available with free
standard delivery

£36.00

£30.60

Available for
immediate download

£73.00

£56.71

Available with free
standard delivery

£20.00

£16.34

Available with free
standard delivery