Brand Manners : How to Create the Self-confident Organisation to Live the Brand Hardback
by Hamish Pringle, William Gordon
Hardback
- Information
Description
How often has a company's handling of a customer's telephone call turned out to be a turn-off?
How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder?
No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer.
The challenge for any brand-focused company is to ensure that the whole organisation actually 'lives' the brand.
New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it can create, a branded service culture that consistently exceeds customer expectations.
Drawing on a host of major case studies, Hamish Pringle and William Gordon show how any company can align its internal and external brand values to build a 'self-confident' organisation.
Information
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Unavailable
- Format:Hardback
- Pages:334 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:16/01/2001
- Category:
- ISBN:9780471496069
Other Formats
- Paperback / softback from £10.86
Information
-
Unavailable
- Format:Hardback
- Pages:334 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:16/01/2001
- Category:
- ISBN:9780471496069