HOW TO PLAN EXHIB, Paperback / softback Book

HOW TO PLAN EXHIB Paperback / softback

Paperback / softback

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This series provides an introduction to advertising in four key media.

Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium.

The books are supported throughout by real documents such as rate cards and winning advertisements.

Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book.

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