Festival and Events Management : An International Arts and Culture Perspective Paperback
Edited by Ian Yeoman, Martin (School of Marketing and Tourism, Napier University, Edinburgh) Robertson, Jane (School of Marketing and Tourism, Napier University, Edinburgh) Ali-Knight, Siobhan (Senior Lecturer in Tourism, University of Paisley, Scotland) Drummond, Una (School of Hospitality, Tourism and Consumer Studies, University of Ulster) McMahon-Beattie
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
- Format: Paperback
- Pages: 440 pages, 1, black & white illustrations
- Publisher: Taylor & Francis Ltd
- Publication Date: 17/10/2003
- Category: Management & management techniques
- ISBN: 9780750658720