Designing for Growth : A Design Thinking Tool Kit for Managers Hardback
by Jeanne Liedtka, Tim (Peer Insight) Ogilvie
Hardback
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Description
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth.
Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems.
This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Hardback
- Pages:248 pages
- Publisher:Columbia University Press
- Publication Date:28/06/2011
- Category:
- ISBN:9780231158381
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- EPUB from £20.29
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Hardback
- Pages:248 pages
- Publisher:Columbia University Press
- Publication Date:28/06/2011
- Category:
- ISBN:9780231158381