By the end of the decade, styles, markets, materials, demographics, inspirations and the very definition of fashion had been transformed.
The young generation wanted informal but stylish clothes, and self-expression was paramount.
Fashion had given way to style. Jonathan Walford charts these revolutions, from Londons mod youthquake to the ye-yes in Paris via the flower children and Afro movement in the US, and shows how a new internationalism changed the fashion landscape, as London, New York, Florence, San Francisco, Hong Kong, Madrid and Rome challenged the dominance of Paris haute couture.
- Format: Hardback
- Pages: 208 pages, 306 illustrations, 176 in colour
- Publisher: Thames & Hudson Ltd
- Publication Date: 21/10/2013
- Category: Fashion & society
- ISBN: 9780500516935