The Fundamentals of Design Management Paperback
by Kathryn Best
Part of the Fundamentals series
The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise.
It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media.
The text is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.
- Format: Paperback
- Pages: 208 pages, 200 colour images
- Publisher: Bloomsbury Publishing PLC
- Publication Date: 26/04/2010
- Category: Industrial / commercial art & design
- ISBN: 9782940411078