- Information
Description
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation.
This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
Information
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Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:09/12/2009
- Category:
- ISBN:9780230248397
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:09/12/2009
- Category:
- ISBN:9780230248397