Strategic Marketing Management : A Process Based Approach Paperback / softback
by Luiz (Glasgow University) Moutinho, Geoff (University of Glasgow) Southern
Paperback / softback
- Information
Description
Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:512 pages
- Publisher:Cengage Learning EMEA
- Publication Date:18/11/2009
- Category:
- ISBN:9781844800001
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:512 pages
- Publisher:Cengage Learning EMEA
- Publication Date:18/11/2009
- Category:
- ISBN:9781844800001