The Tipping Point : How Little Things Can Make a Big Difference Paperback
In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire.
Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
- Format: Paperback
- Pages: 288 pages
- Publisher: Little, Brown Book Group
- Publication Date: 14/04/2001
- Category: Social theory
- ISBN: 9780349113463