Relationship Marketing : Text and Cases Hardback
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.
Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
- Format: Hardback
- Pages: 524 pages, 1, black & white illustrations
- Publisher: Taylor & Francis Ltd
- Publication Date: 13/05/1999
- Category: Sales & marketing management
- ISBN: 9780750636261