Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary PDF
by Matt Hills
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Description
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
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Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:22/07/2015
- Category:
- ISBN:9781137463326
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:22/07/2015
- Category:
- ISBN:9781137463326