This work investigates the interaction between European businesses and their environment using case studies.
Drawing upon a range of disciplines including economics, organizational behaviour, finance and business strategy, it explores how and why modern businesses behave as they do, and how and why the business environment is changing.
A central theme is the position of Europe within the global economy.
Also examined is the developing nature of the European Union and the movement towards market economies in Central and Eastern Europe.
- Format: Paperback
- Pages: 368 pages, illustrations
- Publisher: Palgrave Macmillan
- Publication Date: 25/01/1999
- Category: International business
- ISBN: 9780333754078