How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It PDF
by Patrick W. Jordan
- Information
Description
This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably.
It offers an integrated, holistic approach to the whole process.
It's integrative because the design,marketing, and branding must give a clear and consistent story about the product.
It's holistic becuase "total design" engages consumers on all levels.
Information
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Download Now
- Format:PDF
- Publisher:Wiley
- Publication Date:28/03/2003
- Category:
- ISBN:9780470856437
Information
-
Download Now
- Format:PDF
- Publisher:Wiley
- Publication Date:28/03/2003
- Category:
- ISBN:9780470856437