Leveraging the New Infrastructure : How Market Leaders Capitalize on Information Technology Hardback
Imagine thinking about your company's information technology in the same way that you think about its investment portfolio: as a bundle of assets that - when managed right - will generate revenues and savings.
Here's just such a framework for leveraging IT (technology, networks, data, and software) - one that enables business managers to make the important decisions about the potentially confounding mix of high-technology that influences near- and long-term planning, affects the ability to support customers, and dictates the flow of daily operations.
Drawing upon their rigorous research with more than 100 top multinationals, the authors present a rich and varied range of examples of IT investment strategies that have reaped rewards for firms such as Citibank, Honda, Johnson & Johnson, Ralston Purina, the Development Bank of Singapore, and Telstra.
This hands-on resource, compete with benchmarks and case studies, creates the common ground where both management and IT can meet, communicate their goals, and agree on the best plan for getting there.
- Format: Hardback
- Pages: 336 pages, Illustrations
- Publisher: Harvard Business School Publishing
- Publication Date: 01/06/1998
- Category: Management & management techniques
- ISBN: 9780875848303