The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management.
The text integrates both conceptual and practical ideas from a broad grounding within wider economic, psychological and other social science disciplines. The book is written in a clear style, with coherent and logical organisation of themes, and effective visualisation of key ideas to facilitate students' learning and lecturers' course planning & delivery.
It provides comprehensive coverage of the fast-growing field of entrepreneurship teaching and research.
- Format: Paperback
- Pages: 648 pages, Illustrations
- Publisher: Pearson Education Limited
- Publication Date: 27/07/2006
- Category: Entrepreneurship
- ISBN: 9780273706427