Marketing Management, Hardback

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Description

All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.

Information

  • Format: Hardback
  • Pages: 1064 pages, Illustrations
  • Publisher: Pearson Education Limited
  • Publication Date:
  • Category: Sales & marketing management
  • ISBN: 9780273743613

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