Good Strategy Bad Strategy : The Difference and Why it Matters, Paperback

Good Strategy Bad Strategy : The Difference and Why it Matters Paperback



Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'.

Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them.

His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.


  • Format: Paperback
  • Pages: 336 pages, Illustrations
  • Publisher: Profile Books Ltd
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9781846684814



Free delivery within the UK
Standard Delivery
Within the UK

Also by Richard Rumelt



Available for
immediate download



Item not Available

Available for
immediate download