The New Strategic Selling : The Unique Sales System Proven Successful by the World's Best Companies, Paperback

The New Strategic Selling : The Unique Sales System Proven Successful by the World's Best Companies Paperback

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Description

One of the best books on selling ever published, The New Strategic Selling has changed sales and marketing for ever.

Rejecting manipulative tactics and emphasizing "process", Strategic Selling[registered] presented the idea of selling as a joint venture and introduced the influential concept of 'Win-Win'.

The response to Win-Win was immediate, and it helped to turn Miller Heiman, the small company that created Strategic Selling[registered], into a global leader in sales and development with the most prestigious client list in the industry.

A genuine business classic, this revised edition of The New Strategic Selling confronts the rapidly evolving world of business-to-business sales with real-world examples, strategies for confronting the competition and a special section featuring the most commonly asked questions from the Miller Heiman workshop.

Information

  • Format: Paperback
  • Pages: 288 pages, Illustrations
  • Publisher: Kogan Page Ltd
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780749462949

£24.99

£20.08

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Also by Robert B. Miller