Product Leadership : Pathways to Profitable Innovation Hardback
by Robert Cooper
Hardback
- Information
Description
As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right.
Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons.Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today.
For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken.
He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success.
Now it will tell you how and how much they help.
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:304 pages
- Publisher:Basic Books
- Publication Date:03/01/2005
- Category:
- ISBN:9780465014330
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:304 pages
- Publisher:Basic Books
- Publication Date:03/01/2005
- Category:
- ISBN:9780465014330