The Market Segmentation Workbook : Target Marketing for Marketing Managers Paperback / softback
by Sally (Coventry University, UK) Dibb, Lyndon (Coventry University, UK) Simkin
Paperback / softback
- Information
Description
This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:240 pages
- Publisher:Cengage Learning EMEA
- Publication Date:22/02/1996
- Category:
- ISBN:9780415118927
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:240 pages
- Publisher:Cengage Learning EMEA
- Publication Date:22/02/1996
- Category:
- ISBN:9780415118927