Media Training 101 : A Guide to Meeting the Press Hardback
by Sally Stewart
Hardback
- Information
Description
Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media.
A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it.
She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media.
Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:256 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:17/09/2003
- Category:
- ISBN:9780471271550
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:256 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:17/09/2003
- Category:
- ISBN:9780471271550