Logo Design Workbook : A Hands-on Guide to Creating Logos Paperback
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process.
Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.The second half of the book comprises in-depth case studies on logos designed for various industries.
Each case study explores the design brief, the relationship with the client, the time frame, and the results.
- Format: Paperback
- Pages: 240 pages, 500 illustrations
- Publisher: Rockport Publishers Inc.
- Publication Date: 07/02/2006
- Category: Graphic design
- ISBN: 9781592532346