How to become Customer Driven Customer service is the competitive business battleground of the twenty-first century.
This book, by an internationally acclaimed entrepreneur, is a hands-on guide for people who run businesses or work in them, written in simple jargon-free style.
He explains: * The 'Boomerang Principle' (bringing the customer back) * How to get the feel of the market place * How to listen effectively to the customer * Customer panels * Why you should increase the number of complaints * How to introduce fun and surprise into business.
An essential handbook for managers, company directors, employees and students.
- Format: Paperback
- Pages: 160 pages, Illustrations
- Publisher: O'Brien Press Ltd
- Publication Date: 16/02/2005
- Category: Customer services
- ISBN: 9780862789527