Providing a practical approach to selling and sales management, this work contains a range of features designed to aid the development of skills and the retention of knowledge.
The book includes exercises, cases and activities.
- Format: Paperback
- Pages: 338 pages, black & white illustrations
- Publisher: Pearson Education Limited
- Publication Date: 18/10/1996
- Category: Sales & marketing management
- ISBN: 9780273623786