Airlines: Managing to Make Money PDF
by Stephen Holloway
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Description
Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking textÂ, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.
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- Format:PDF
- Pages:456 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:15/05/2017
- Category:
- ISBN:9781351959698
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Information
-
Download Now
- Format:PDF
- Pages:456 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:15/05/2017
- Category:
- ISBN:9781351959698