Foundations of International Marketing Paperback / softback
by Steve (University of Hertford) Johnston, Harold (Freelance Lecturer in Marketing) Beaton
Paperback / softback
- Information
Description
Foundations of International Marketing is a student-orientated text that looks at international marketing from a business perspective.
The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services.
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:320 pages
- Publisher:Cengage Learning EMEA
- Publication Date:11/06/1998
- Category:
- ISBN:9781861521644
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:320 pages
- Publisher:Cengage Learning EMEA
- Publication Date:11/06/1998
- Category:
- ISBN:9781861521644