A2 for AQA Student's Book, Paperback



This full-colour textbook provides complete coverage of the AQA Applied Business A2 award.

Introduction Unit 8: Business Planning Unit 9: Marketing Strategy Unit 10: Promotional Activities Unit 11: The Marketing Environment Unit 12: Managing People Unit 13: Managing Information Unit 14: Managing Change Unit 15: Financial Accounting for Managers Unit 16: Managing Resources Index


  • Format: Paperback
  • Pages: 448 pages, 120 col illus
  • Publisher: HarperCollins Publishers
  • Publication Date:
  • Category: Business studies: general
  • ISBN: 9780007201426



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