Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act, Relate
Bernd H. Schmitt
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There's No Business That's Not Show Business : Marketing in an Experience Culture
Bernd H. Schmitt
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There's No Business That's Not Show Business : Marketing in an Experience Culture
David L. Rogers
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Build Your Own Garage : Blueprints and Tools to Unleash Your Company's Hidden Creativity
Bernd H. Schmitt
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Customer Experience Management : A Revolutionary Approach to Connecting with Your Customers
Bernd H. Schmitt
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