How Brands Grow : Part 2 Revised eBook EPUB
by Jenni Romaniuk
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This book will change the way you think about marketing forever.Following the success of international bestseller How Brands Grow: What Marketers Don't Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
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- Format:EPUB
- Pages:194 pages
- Publisher:Oxford University Press
- Publication Date:11/08/2021
- Category:
- ISBN:9780190330033
Information
-
Download Now
- Format:EPUB
- Pages:194 pages
- Publisher:Oxford University Press
- Publication Date:11/08/2021
- Category:
- ISBN:9780190330033