Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Kevin Lane Keller
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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Strategic Brand Management : A European Perspective
Kevin Lane Keller
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Philip Kotler
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Marketing Management, An Asian Perspective
Philip Kotler
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Marketing Management, Global Edition -- (Perpetual Access)
Philip Kotler
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Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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