International Business Strategy Paperback / softback
by Alain (University of Calgary) Verbeke
Paperback / softback
- Information
Description
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs).
With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets.
The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases.
Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.
Information
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Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Paperback / softback
- Pages:611 pages, 61 Line drawings, unspecified
- Publisher:Cambridge University Press
- Publication Date:07/03/2013
- Category:
- ISBN:9781107683099
Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Paperback / softback
- Pages:611 pages, 61 Line drawings, unspecified
- Publisher:Cambridge University Press
- Publication Date:07/03/2013
- Category:
- ISBN:9781107683099