How to Choose, Brief and Work with Graphic Designers EPUB
by Amanda J. Field
EPUB
- Information
Description
A company's visual identity - as it appears in everything from business stationery and brochures, to product packaging and websites - is central to a company's impact on the market.
It's the first impression a prospective customer gets: but for many businesses, design is seen as a 'necessary evil', best avoided, but if that's not possible, then best done cheaply.
This down-to-earth, succinct handbook will show you why you should choose your designer as carefully as you would choose a new, senior member of staff; why good design need not cost any more than bad design; what the difference is between a 'brief' and a 'briefing'; how to stop design budgets spiralling out of control; how to conduct tenders; how to get the best from your designers; how to handle approvals; and how to judge design concepts.
It is packed with practical advice and guidance that is just as applicable to a new-business start-up as it is to a multinational organisation.
Information
-
Download Now
- Format:EPUB
- Pages:41 pages
- Publisher:Andrews UK
- Publication Date:26/11/2013
- Category:
- ISBN:9781909183421
Other Formats
- PDF from £3.49
Information
-
Download Now
- Format:EPUB
- Pages:41 pages
- Publisher:Andrews UK
- Publication Date:26/11/2013
- Category:
- ISBN:9781909183421