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The text takes the reader through the behavioural science research process, from generating ideas for research to writing and presenting findings.
With its practical emphasis and supporting pedagogy, the text helps students absorb and apply the material so they can successfully design and execute a research project.
The latest technological tools, such as SurveyMonkey (R), Qualtrics (R), and Amazon Mechanical Turk (R), are included to show the increasing influence of the Internet to conduct studies and to demonstrate how research is conducted in the world today.
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