Experiencing Persian Heritage : Perspectives and Challenges Hardback
Edited by Antonia (CEFAGE, University of Algarve and Universidade Europeia, Portugal) Correia, Metin (Dokuz Eylul University, Turkey) Kozak, Ana Isabel (Higher School of Technology and Management, Polytechnic Institute of Beja, Po Rodrigues
Part of the Bridging Tourism Theory and Practice series
Hardback
- Information
Description
Tourism is seen as a way of promoting a nation's history or heritage.
This is especially resonant for countries such as Iran which is home to one of the world's oldest continuous major civilizations, with its historical and urban settlements dating back to 4000 BC.
However, the mere existence of historical and cultural resources is not sufficient to develop a country as an international destination. Building on comparatively limited tourism and hospitality research on Iran as a destination, and being mindful of recent political, cultural, and social transitions there, Experiencing Persian Heritage: Perspectives and Challenges is developed as an essential reference for destination development in emerging international destinations similar to Iran--rich in history, culture, heritage, and ethnic and natural diversities.
These constitute the unique substances for image formulation, marketing, and competitive and global positioning.
The topics advanced in this volume summarize a number of relevant challenges and opportunities for practical applications in hospitality and tourism.
The book will be of interest to national and international tourism authorities, postgraduate students, and faculty members in tourism, marketing, heritage management, history and anthropology.
Information
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:418 pages
- Publisher:Emerald Publishing Limited
- Publication Date:06/09/2019
- Category:
- ISBN:9781787548138
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:418 pages
- Publisher:Emerald Publishing Limited
- Publication Date:06/09/2019
- Category:
- ISBN:9781787548138