Strategic Market Relationships : From Strategy to Implementation Paperback / softback
by Bill (The Robert Gordon University, Aberdeen, UK) Donaldson, Tom (Waterford Institute of Technology, Ireland) O'Toole
Paperback / softback
- Information
Description
The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource.
It takes a managerial perspective to the study of relationships, from strategy to implementation.
The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book.
In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.
Information
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:296 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:13/04/2007
- Category:
- ISBN:9780470028803
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:296 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:13/04/2007
- Category:
- ISBN:9780470028803