Wine Marketing Paperback / softback
by C. Michael Hall, Richard Mitchell
Paperback / softback
- Information
Description
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing.
Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self-evaluation'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine.
Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
Information
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:376 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:24/09/2007
- Category:
- ISBN:9780750654203
Other Formats
- Hardback from £156.06
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:376 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:24/09/2007
- Category:
- ISBN:9780750654203