The Apple Experience: Secrets to Building Insanely Great Customer Loyalty, Hardback Book

The Apple Experience: Secrets to Building Insanely Great Customer Loyalty Hardback



Apple's 5 Core Principles - Now in the Palm of Your Hand!Steve Jobs and Apple re-imagined retail in their iconic Apple Stores.

The Apple Experience reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades. A global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers. Any business that deals with people, both employees and customers, can adopt these techniques initiated by Steve Jobs to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience. "If you have a retail business then this is a must owners and managers in any industry can benefit from the lessons" Strategist, April 2012


  • Format: Hardback
  • Pages: 256 pages
  • Publisher: McGraw-Hill Education - Europe
  • Publication Date:
  • Category: Customer services
  • ISBN: 9780071793209



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