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Description
Since the much-hyped dot.com crash, treading the e-business path can be daunting.
In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business.
It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.
Topics include:*Multi-channel marketing strategies*Change Management*Lessons learned from the dot.com crash*Branding, e-Retail and relationship building*Digital divides, privacy and data security. Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution.
Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.
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- Format:PDF
- Pages:368 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:02/09/2003
- Category:
- ISBN:9780203166963
Other Formats
- Paperback / softback from £50.85
- Hardback from £139.83
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Information
-
Download Now
- Format:PDF
- Pages:368 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:02/09/2003
- Category:
- ISBN:9780203166963
