This biography traces his rags-to-riches story from his East End childhood boiling beetroots for the local greengrocer, to his knighthood and seat at the table of power.
Leaving school at 16, the tough-talking youngsters sold car aerials and electrical products from the back of a van he had bought for just GBP100.
Within five years he had formed Amstrad, which went public in 1980, setting him on the road to becoming a multi-millionaire, with a string of successful businesses. In the 1990s, Sir Alan became chairman of Tottenham Hotspurs, paying off millions of pounds of club debt.
He is now an advisor to the Prime Minister. Sir Alan has also become famous for his generous nature, which has seen him support Great Ormond Street Hospital, the Jewish Care charity and become a key figure in the resurrection of the Hackney Empire theatre.
He also participates in spin-off versions of The Apprentice for Comic Relief and Sport Relief. Shrewd businessman, inspirationsal figure and television star Sir Alan Sugar's story is gripping stuff and testimony to the power of hard work and self-belief.
- Format: Hardback
- Pages: 286 pages, Illustrations
- Publisher: John Blake Publishing Ltd
- Publication Date: 02/03/2009
- Category: Biography: business & industry
- ISBN: 9781844547029